Case Studies from Like-Minded Organisations
Debbie Dore, Chief Commercial Officer, the Association for Project Management, shares their case study in deploying ProTech’s integrated web and CRM solution to: improve engagement with members and customers; deliver relevant information based on preferences; membership applications and event bookings; streamline back office processes; and improve reporting capability.
Part of creating an effective digital environment for your members is understanding what your members really value in your organisation. Ahmed Eltohamy, Managing and Technical Director, Smartimpact, asks, “Are your members truly engaged with your organisation; what member benefits do they find most valuable; how do you measure your member engagement, and how can you increase their engagement and improve retention?”
Scott Cole, Head of Business Development & Partnerships, with give marriage advice for happy and successful partnerships with real world examples from clients, past and present! Combining what they’ve found to be the perfect recipe for long term relationships, incorporating ingredients such as; communication, commitment, understanding, facilitation, and keeping it fresh!
APT’s customers are leading Trade Unions, Institutions, Associations, Societies, Charities, Health-plan Providers, Sporting and Public Bodies. From offices in Telford UK and Sydney Australia, they write and support their core membership/CRM and CMS software systems and provide a range of professional administration and support services including data entry, printing, mailing, questionnaire processing, document imaging and membership card printing.
dotmailer is a marketing automation platform with email at its core. Since 1999, they’ve been empowering global marketers with the tools and services that make it easy to get outstanding results. They will share a case study.
Geoff Balmont, CIO, Boundless, and Alan Perestrello, Trillium Co-Founder and Director, presents Boundless – the Civil Service Motoring Association. A case study covering a digital transformation journey covering CRM and Websites to ensure the organisation remains relevant for the next generation of members.
©2017 M J Hoare